Tobacco, Drug and HIV Prevention Media Interventions with Minority Populations

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Table of Contents

Tobacco, Drug and HIV Prevention Media Interventions with Minority Populations 

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Funding for these Interventions

The mass media are ideal for conveying positive, health promotion messages

Dog Litter Intervention

The Pooper Scooper Caper

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Consequences

Excessive TV Viewing

Next study: Inappropriate Advertising

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Intervention

Findings

Implications

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Newspaper Intervention

With the onset of the intervention...

Next Intervention: Self-Help on the Radio

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Larger Scale Media Intervention

The process

Critical Elements

First Intervention

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The Third TV Smoking Cessation Intervention

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Fourth TV Smoking Cessation Intervention

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Smoking Prevention in African-American Communities

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The Chicago Defender

WGCI

Effective Cultural Awareness

Gannett Outdoors

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Drug Abuse Prevention: A statewide substance abuse prevention program “KidsInTouch”

Focus on Drugs and Alcohol

Findings

Stress Management Intervention

Program

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Nutrition and Weight Reduction Intervention

Findings

HIV/AIDS Prevention in Families

Program components

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Second HIV/ AIDS Prevention Program

Findings

Abundant opportunities to find local resources to develop and implement these types of large scale preventive and health promoting interventions.

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Key Factors in Our Success

Additional Factors

Implications

Strategies for initiating and implementing large-scale, media-based interventions

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Author:  Leonard Jason 

Email: Ljason@wppost.depaul.edu 

Home Page: http://www.depaul.edu/~ljason