Monday, December 7, 2009

DePaul Does Social Media

DePaul University has been using Social Media for quite some time, but sometimes the message does not reach everyone. There are two pieces of information I want to share with anyone who works at DePaul:
  1. DePaul's Social Media Guidelines can be found at: http://brandresources.depaul.edu/vendor_guidelines/g_socialmedia.aspx
  2. Each month a there is an open group of DePaul staff and faculty who discuss how best to use Social Media. If you would like to join, contact Dara Crowfoot.

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Friday, August 28, 2009

Twitter in Higher Education: Usage Habits and Trends of Today’s College Faculty

Faculty Focus has published a free report that provides some perspective on Twitter use in Higher Education. The PDF can be downloaded here:

http://www.facultyfocus.com/free-report/twitter-in-higher-education-usage-habits-and-trends-of-todays-college-faculty/

The 20-page report used survey data conducted between July and August of this year. About 2,000 respondents completed they survey. The majority of the faculty who responded do not use Twitter in Higher Education (for varying reasons.). The report is well worth a look.

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Tuesday, July 7, 2009

Social Media: Trends and Implications for Learning

I was able to tune into the AACE Global U Social Media: Trends and Implications for Learning webinar today. Some excellent links were shared, which I would like to repeat here. Participants were also frantically Twittering - you can search for appropriate tweets with the #SMTI hashtag as well. Notable links (for me) were:

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Tuesday, April 7, 2009

Marketing Symposium

I will be moderating a panel (It’s Not a Fad Anymore - Social Media) at the Marketing Symposium on Saturday, April 25th.
The symposium runs from 10 a.m. to 4 p.m. 
Cost is very reasonable and this will be an opportunity to interact with folks from Google, Chicago 2016, Wrigley, Motorola, Grainger, Edelman, Nielsen, Tribune Interactive, Prophet, Threadless, Molex, Pink Line, Zocalo Group, Think Tank Advisors, Midas International, Flying Dog Ales, Pabst Blue Ribbon, DePaul University, and more.
More detailed information is available on the Kellstadt Marketing Website. I highly recommend you to be there.

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Thursday, November 20, 2008

Ryan Johnson at Livescribe is starting to spamming my blog (and others)

On Tuesday Ryan Johnson posted a comment on my blog:

 

I’ve read your blog post of the Pulse smartpen and wanted to share some new commercial and demo videos that we just uploaded to the Livescribe YouTube channel: http://www.youtube.com/user/nevermissaword From now until 12/31/08, you can get 5% off a Pulse smartpen at www.livescribe.com by using SCRIBE5A50 at checkout. Thanks, and enjoy the videos!

 

Fair enough – a little bit of promotion for a device (the Livescibe Pulse) I actually liked and have suggested to others. I decided not to delete the comment (and instead posted a reply). 

 

Two days later he posts the exact same comment on another post on this blog. That was not a good decision. This demonstrates a cookie-cutter approach to Internet marketing. There are ways that smart companies can embrace social media and user-generated-content. This is not one of them.

 

I checked to see if Ryan actually works for Livescribe. His LinkedIn and TED profiles indicate that he does. I hope whatever search tool he is using to monitor blog posts alerts him to this message:

 

Ryan,

 

Social media is a conversation. Your current approach to Internet marketing misses the mark. It goes so far as to do your company a disservice. It insults current customers. You are demonstrating that you are not really reading blogs. You are not engaging in conversation.

 

You have just motivated me to research the number of blogs you have said the exact same thing on. So far Google tells me there are five, but I am sure the number will grow. Please stop and try something different. There are some great books and courses out there that explain how to embrace social media. Follow good advice and become part of the conversation.

 

Your company has a great product. Please don’t alienate your customers

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American Youth & Social Media

An excellent piece of research on how American (U.S.) youth use social media has just been published. The research should be used to inform the development of online learning courses and programs. I highly recommend reading the study (or at least the two-page summary). 

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Tuesday, July 8, 2008

Code of Best Practices in Fair Use for Online Video

American University's Center for Social Media recently posted a rather useful code of best practices in fair use for online video.

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