Thursday, November 20, 2008

SEO Book Chapter - Now on Amazon

I contributed a chapter to the IMC (Integrated Marketing Communications) Handbook on Search Engine Optimization. The book is available to order via Amazon or the publisher (Racom Books). The chapter follows a similar structure to the SEO Seminar I present.

 SEO is a moving target. However, most of what I wrote still stands. A planned approach to relevance, utility, quality and web standards is more than half the battle.

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