Tuesday, July 14, 2009

MKT 595: Internet Marketing – Updated Syllabus

I have updated the syllabus for the next iteration of MKT 595: Internet Marketing. The syllabus PDF can be downloaded here.
The next course will be taught entirely online from September 9 - November 24, 2009.
More information on the course can be found here:
Twitter will be used in the course:

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Tuesday, April 7, 2009

Marketing Symposium

I will be moderating a panel (It’s Not a Fad Anymore - Social Media) at the Marketing Symposium on Saturday, April 25th.
The symposium runs from 10 a.m. to 4 p.m. 
Cost is very reasonable and this will be an opportunity to interact with folks from Google, Chicago 2016, Wrigley, Motorola, Grainger, Edelman, Nielsen, Tribune Interactive, Prophet, Threadless, Molex, Pink Line, Zocalo Group, Think Tank Advisors, Midas International, Flying Dog Ales, Pabst Blue Ribbon, DePaul University, and more.
More detailed information is available on the Kellstadt Marketing Website. I highly recommend you to be there.

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Thursday, November 20, 2008

Ryan Johnson at Livescribe is starting to spamming my blog (and others)

On Tuesday Ryan Johnson posted a comment on my blog:

 

I’ve read your blog post of the Pulse smartpen and wanted to share some new commercial and demo videos that we just uploaded to the Livescribe YouTube channel: http://www.youtube.com/user/nevermissaword From now until 12/31/08, you can get 5% off a Pulse smartpen at www.livescribe.com by using SCRIBE5A50 at checkout. Thanks, and enjoy the videos!

 

Fair enough – a little bit of promotion for a device (the Livescibe Pulse) I actually liked and have suggested to others. I decided not to delete the comment (and instead posted a reply). 

 

Two days later he posts the exact same comment on another post on this blog. That was not a good decision. This demonstrates a cookie-cutter approach to Internet marketing. There are ways that smart companies can embrace social media and user-generated-content. This is not one of them.

 

I checked to see if Ryan actually works for Livescribe. His LinkedIn and TED profiles indicate that he does. I hope whatever search tool he is using to monitor blog posts alerts him to this message:

 

Ryan,

 

Social media is a conversation. Your current approach to Internet marketing misses the mark. It goes so far as to do your company a disservice. It insults current customers. You are demonstrating that you are not really reading blogs. You are not engaging in conversation.

 

You have just motivated me to research the number of blogs you have said the exact same thing on. So far Google tells me there are five, but I am sure the number will grow. Please stop and try something different. There are some great books and courses out there that explain how to embrace social media. Follow good advice and become part of the conversation.

 

Your company has a great product. Please don’t alienate your customers

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Wednesday, July 16, 2008

GOMC: Google Online Marketing Challenge

This summer I taught MKT 595: Internet Marketing. For the class project I arranged for my students to compete in the Google Online Marketing Challenge. This was a competition arranged by Google in which over 1600 student teams competed to market a real company using Googles advertising tools.

The students in my class performed admirably. All created strong campaigns that demonstrated creativity backed up by data-driven strategies, appropriate market research and a willingness to learn and adapt. However, three teams excelled in the competition and ranked in the top 50 for the Americas region (Regional Semi-Finalists). I wanted to share this good news because I think it is worthy of recognition. The teams/students are:

  1. Bark-a-holics Business: PAWS Chicago
    1. Yi-Chuan Chen
    2. Sara Farnsworth - Team Captain
    3. Jennifer Purcell
    4. Milena Georgieva Smatrakaleva
    5. Cody Smith
  2. .MKT Business: Lalo's Mexican Restaurant
    1. John Carlin
    2. Kathy Meus
    3. Kat Seiffert - Team Captain
    4. Lauren Young
  3. The Six Amigos Business: Ramona Design Studio Team Blog:
    1. Matthew Carson
    2. Dona Eliescu
    3. Syed Mubashir Hussain
    4. Clark White - Team Captain

Overall results can be found here. Excellent work by the entire class. Well done!

 

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