Mark Tack, VP of Vibes Media, and Steve Kelly have been working with leading business practitioners to put together DePaul’s first course on Mobile Marketing. It’s being offered as a “Special Topics” cross listed for both graduates and undergraduates.
- What: MKT 398/798 Mobile Marketing, special topics
- When: Spring Quarter, Monday night, 6:00
- Where: DPC 7406
- Prerequisite: Open to all DePaul student
MKT 398/798 Mobile Marketing Spring '16 Week Date Topic Faculty I 28 March 1. Overview and Background on Mobile: Steve Kelly and Mark Tack. Define what is mobile. Overview of size of market, trends on mobile as well as mobile consumer data. · Jack Philbin, co-founder and CEO at Vibes · Bill Siwicki, Managing Editor, HiMSS Media II 4 April 2. Mobile Websites and Experiences: Mark Tack and Steve Kelly. Responsive design, gamification, mobile vs. desktop website, mobile web experiences, landing pages. · Andrew Seay, Director of Mobile Experiences @ Vibes · Taryn Tomasula, Associate Director of Customer Success at Vibes III 11 April 3. Apps: what to know for Mobile Mark Tack and Steve Kelly. -making, promotiing, maintaiing and optimizing..the full app lifecycle. · Kartik Submaranian, Director Product Management: Mobile Commerce, Wallgreens · Dan Gesser, Global Sales Leader, IBM Mobile Customer Engagement · Ray Pun, Head of Product Marketing for Mobile Solutions, Adobe · Roger Woods, Director, Mobile at Adobe IV 18 April 4. Mobile Messaging & Compliance: Mark Tack and Steve Kelly mobile messaging via SMS, MMS, Push, Wallet. Also, compliance i.e. legal protocols. · Kimberlie Christen, Director, Digital Marketing, Redbox · Brooke Morse, Director Customer Success at Vibes · Cheryl Sanders, Vice President of Business and Customer Operations at Vibes V 25-Apr 5. Mobile Wallet Marketing & Payments: Mark Tack and Steve Kelly Mobile wallet is a new element of the marketing mix. Examples of marketers doing this and the challenges that others are facing will be addressed. · Mark Tack, Vice President, Marketing at Vibes · Ken Kunz, VP Technology at Vibes · Jordan McKee, Senior Analyst, Mobile Payments at 451 Research VI 2 May 6. Advertising on Mobile: Mark Tack and Steve Kelly. mobile display and social media advertising via Facebook, Twitter, etc. · Brian Bradtke, VP, Mobile Wallet Advertising at Vibes · Michael Wade, VP, Advertising Sales at Vibes · Lauren Abney, Account Director, Kargo · Stephanie Biegel, Regional VP, Midwest Sales, Kargo · Aly Gossman, Account Director, Kargo VII 9 May 7. Mobile Personalization, Mark Tack and Steve Kelly Data and Mobile CRM: · Justin Kurt, DVP / GM Mobile and CRM Marketing at Sears Holdings Corporation Data collection is central to all marketing and the mobile development has enhanced that as well as CRM and predictive analytics processes. · Jeremy Agulnek, Group Sales Director at Vibes · Jason Richards, Director of Data & Analytics at Vibes VIII 16 May 8. Mobile 2020 Outlook: Mark Tack and Steve Kelly. A futuristic look at where mobile is going with wearables, location/Proximity based (beacons, gps) and the future of personalization, especially mobile wallets. Special attention to the impact on retail, CPG and B2B marketers. · Paul Kultgen, Sr. VP: Mobile and technology advertiser solutions, Nielsen
- John Haro, CTO, Co-founder at PartySlate (former CTO at Vibes)
IX 23 May Wrap up and Final Projects: Judging: Mark Tack, Steve Kelly and others who have participated in presentation to the class. Students will present their own mobile projects based on real life company examples. skip 30 May X 6 June Final Examination