I had a quick look at LaunchPlan this Monday. The CEO and co-founder (Ray Di Nizo) was good enough to provide an overview of the functionality and purpose. The site operates as a collaborative environment in which students can work together to create a comprehensive business plan. The process is templated, with milestones and checklists. Much of this could be accomplished with tools like GoogleDocs, but there are some robust financial modeling functions that help students avoid tactical missteps in creating the plan.
LaunchPlan does not currently integrate with D2L, and I did not see an easy way to export grade information. With the right instructor this could be a powerful teaching tool – the critical element would be demonstrating to the students how LaunchPlan could facilitate collaboration. However, without that element students are likely to gravitate towards tools that they are currently comfortable with.
Cost is $60 per student.
Faculty interested in exploring can contact LaunchPlan for review access.
The company seemed to be very responsive to suggestions for improvement.
Roger Lall suggested looking at Mplans and Bplans. The sites contain sample business plans that can be of value to faculty and students.