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Mobile Marketing: MKT 398/798

MKT 398/798 Mobile Marketing

Mark Tack, VP of Vibes Media, and Steve Kelly have been working with leading business practitioners to put together DePaul’s first course on Mobile Marketing. It’s being offered as a “Special Topics” cross listed for both graduates and undergraduates.

  • What: MKT 398/798 Mobile Marketing, special topics
  • When: Spring Quarter, Monday night, 6:00
  • Where: DPC 7406
  • Prerequisite: Open to all DePaul student


MKT 398/798 Mobile Marketing   Spring '16
Week Date Topic Faculty
I 28 March 1. Overview and Background on Mobile: Steve Kelly and Mark Tack.
Define what is mobile.  Overview of size of market, trends on mobile as well as mobile consumer data. ·     Jack Philbin, co-founder and CEO at Vibes
  ·     Bill Siwicki, Managing Editor, HiMSS Media
II 4 April 2. Mobile Websites and Experiences:  Mark Tack and Steve Kelly.
Responsive design, gamification, mobile vs. desktop website, mobile web experiences, landing pages. ·     Andrew Seay, Director of Mobile Experiences @ Vibes
  ·     Taryn Tomasula, Associate Director of Customer Success at Vibes 
III 11 April 3. Apps: what to know for Mobile Mark Tack and Steve Kelly. 
-making, promotiing, maintaiing and optimizing..the full app lifecycle. ·     Kartik Submaranian, Director Product Management: Mobile Commerce, Wallgreens
  ·     Dan Gesser, Global Sales Leader, IBM Mobile Customer Engagement
  ·     Ray Pun, Head of Product Marketing for Mobile Solutions, Adobe
  ·     Roger Woods, Director, Mobile at Adobe
IV 18 April 4. Mobile Messaging & Compliance: Mark Tack and Steve Kelly
mobile messaging via SMS, MMS, Push, Wallet.  Also, compliance i.e. legal protocols. ·     Kimberlie Christen, Director, Digital Marketing, Redbox
  ·     Brooke Morse, Director Customer Success at Vibes
  ·     Cheryl Sanders, Vice President of Business and Customer Operations at Vibes
V 25-Apr 5. Mobile Wallet Marketing & Payments: Mark Tack and Steve Kelly
Mobile wallet is a new element of the marketing mix.  Examples of marketers doing this and the challenges that others are facing will be addressed.   ·     Mark Tack, Vice President, Marketing at Vibes
  ·     Ken Kunz, VP Technology at Vibes 
  ·     Jordan McKee, Senior Analyst, Mobile Payments at 451 Research
VI 2 May 6. Advertising on Mobile: Mark Tack and Steve Kelly. 
mobile display and social media advertising via Facebook, Twitter, etc.   ·     Brian Bradtke, VP, Mobile Wallet Advertising at Vibes
  ·     Michael Wade, VP, Advertising Sales at Vibes
  ·     Lauren Abney, Account Director, Kargo
  ·     Stephanie Biegel, Regional VP, Midwest Sales, Kargo
  ·     Aly Gossman, Account Director, Kargo
VII 9 May 7. Mobile Personalization, Mark Tack and Steve Kelly
Data and Mobile CRM: ·     Justin Kurt, DVP / GM Mobile and CRM Marketing at Sears Holdings Corporation 
Data collection is central to all marketing and the mobile development has enhanced that as well as CRM and predictive analytics  processes.   ·     Jeremy Agulnek, Group Sales Director at Vibes
  ·     Jason Richards, Director of Data & Analytics at Vibes
VIII 16 May 8. Mobile 2020 Outlook: Mark Tack and Steve Kelly.  
A futuristic look at where mobile is going with wearables, location/Proximity based (beacons, gps) and the future of personalization, especially mobile wallets.  Special attention to the impact on retail, CPG and B2B marketers.   ·     Paul Kultgen, Sr. VP: Mobile and technology advertiser solutions, Nielsen    
-     John Haro, CTO, Co-founder at PartySlate (former CTO at Vibes)
   
IX 23 May Wrap up and Final Projects:   Judging: Mark Tack, Steve Kelly and others who have participated in presentation to the class.
Students will present their own mobile projects based on real life company examples.
skip 30 May    
X 6 June Final Examination  

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Kellstadt Marketing Group Marketing Symposium (May 9th)

marketing-refresh

The Kellstadt Marketing Group will be hosting their 2015 Marketing Symposium on Saturday, May 9th. I highly recommend that marketing students attend.

Title: Marketing Refresh: Redesigning Your Strategy
Location: DePaul Center | Loop Campus | Room 8005

Overview: The world of marketing is ever changing and it is imperative that as marketers we are able to adapt. This year’s symposium will highlight the key successes and strategies from companies who have been able to maintain their place in the market by rejuvenating their marketing strategy. Our esteemed speakers will give insight to how they were able to give a makeover to traditional marketing campaigns.

More information can be found here.

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Interesting Personalized Marketing

xanedu-01


I received a very interesting piece of personalized marketing yesterday - a wall calendar from XanEdu publishing. Faculty in the College of Commerce use XanEdu to create coursepacks and custom content. The calendar from XanEdu nicely reinforces the custom content, by providing images for each month that cleverly incorporates my name in each image. For example, January’s photograph has my name and initials embossed on a champagne cork. November’s image has my name on Millennium Park in Chicago (two levels of customization there - name and city). Anyway, I was pleasantly impressed. The best piece of marketing I have received this year (although the the year is only three days old).

xanedu-02

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Pour - Book Launch Party & Signing

Some very good news to share… A former MKT 595 student (Lauren Young) went on to start her own marketing firm after finishing at DePaul, and just wrote her first book. Congratulations Lauren!

Lauren is hosting a Book Launch Party & Signing on Tuesday November 8th at Catalyst Ranch

Hoping that current and former students (and professors) can show their support at her event. Details can be found here.

Tuesday, November 08, 2011 from 6:00 PM to 9:00 PM (CT)

Catalyst Ranch
656 West Randolph Street
Chicago, IL 60661



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2011 Symposium - Click: Emerging Media and the Empowered Consumer

KMG 2011

Date: 04/16/2011
Location: DePaul Center: 1 E. Jackson - 8th Floor
Online Registration: www.kellstadtmarketing.com

The Kellstadt Marketing Group (KMG) is hosting its award winning third annual marketing symposium on Saturday, April 16th, 2011 from 9a.m. to 4:30p.m. entitled "Click: Emerging Media and the Empowered Consumer" at the DePaul Center, 1 E. Jackson Blvd.

Click will feature digital media executive and thought leader Robert Tercek, who most recently served as the President of Digital Media for the Oprah Winfrey network and "Why She Buys: The New Strategy Reaching the World's Most Powerful Consumers" author Bridget Brennan, who also serves as CEO of Female Factor Corporation. In addition to these two headliners, KMG is showcasing a variety of cutting edge marketing talent from Chicago area businesses including Arc Worldwide, Mobile Anthem, All State, Signal, Leo Burnett and more.

Bridget Brennan will hold a book signing immediately following her closing keynote speech at 4:30p.m.

KMG's 2011 symposium will bring together DePaul students, alumni and Chicago area marketing professionals for a day long exploration of cutting edge marketing content. It is Click's mission to examine the marketing implications of emerging media’s influence on today’s consumer. Click seeks to provide insight into the empowered consumer while shedding light on the opportunities and challenges presented by emerging media.

Topics examined include Interactive Marketing, Mobile Marketing and Brand. Tickets are $65 for KMG members and $89 for Non-KMG members. Breakfast, lunch, appetizers and drinks will be provided. The event is open to the public. Additional information and updates can be found on our Symposium event page.

The Kellstadt Marketing Group (KMG) is a community of DePaul University graduate students, faculty and alumni who are interested and involved in the practice and learning of marketing. KMG is focused on providing our members with the resources, knowledge and connections to become successful marketing professionals. In addition to providing a hub for professional networking, KMG also provides educational programs that enrich the graduate and experienced professionals’ careers. KMG is committed to upholding and promoting the highest professional standards in our industry.

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