by Rick Chrabaszewski
The "Smart Card" is Born: 1974 - 1979
Smart Cards were conceptualized in the mid-1970s. The first so-called smart card was not actually a card. It consisted of a memory storage device affixed to a piece of jewelry, a ring to be exact. Roland Moreno, a French inventor, created and patented both the "smart card" ring and the device which read it. In 1974, he founded the company Innovatron and set out to sell his ideas. In an early presentation of his new technology, Moreno demonstrated how the ring could be used to obtain funds and make purchases at merchants which had the payment equipment. Months later, he contracted to have a memory chip encapsulated into a hard epoxy shell and the smart card was born. These early models were referred to as memory cards. The shell provided protection for the chip and durability to the card.
In 1979, Schlumberger (pronounced shlum-ber-zhay) purchased a fifteen percent stake in Innovatron. Shortly thereafter it began the research and development of its own brand of memory cards. It later boosted its holdings to thirty-four percent of the company. In March of 1979, Michel Ugon, of Bull, created the first operational microprocessor card (two-chip card) which was known as the Bull CP8.
Later that year a consortium of French banks accepted bids for an interbank trial of memory cards. This consortium was among the first proponents of the smart card. The cards promised to be strong deterrents to credit card fraud and counterfeiting. These banks were also instrumental in creating the early operating standards for smart card technology.
The Revolution Continues: 1980 - 1989
By 1981, smart cards began to take root in much of Western Europe. As such, a large number of European banks agreed to create a new governing body for microcircuit card development, applications and standards. This body consisted of financial institutions from Belgium, Great Britain, Denmark, Austria, the Netherlands and the former consortium of French banks.
In 1983, the European telecommunications community began demanding card access pay phones. The coin-operated public phones were subject to increased fraud and vandalism. Schlumberger installed thousands of card pay phones throughout the continent. They also produced the smart cards required to operate them. By the end of the year, the departments of telecommunications counted 160,000 card pay phones.
U.S. interest in smart cards finally awoke in 1985. That year MasterCard International signed an agreement to study the launching of memory cards for payment applications in the United States. Meanwhile in Europe, there was an explosion of new uses for the smart cards. The nations' governments approved their use in parking meters, parking lots, toll booths and railways. By 1986, some 250,000 Europeans held smart cards.
At the end of the 1980s, smart card usage continued to grow steadily in Europe. In Asia, interest began to spark. Especially where the telephone infrastructures were inferior. But in the United States their usage was minimal. MasterCard halted the progression of its study stating without much detail that they (cards) "need to be analyzed in more detail".
Worldwide Growth: 1990s
Early in the 1990s, a number of multi-regional U.S. banks conducted experiments using smart cards. Their penetration into the American commercial mainstream did not mirror that of Europe, despite the fact that Americans composed seventy-five to eighty percent of all credit card transactions worldwide. Three significant factors barred the door for smart cards in the United States. First, many banks still refused to accept smart cards as viable economic replacements for plastic cards with a magnetic strip. The costs related to issuing and supporting imbedded chip cards for the purposes of simple banking were far greater then those of attaching a magnetic strip--which held enough data anyway--to a piece of plastic. Second, the North American financial community had access to a superior and reliable telecommunications network. That is, transactions were conducted at much higher speeds and at much lower costs. The speedier networks allowed banks and merchants to authorize and verify cardholder transactions quickly and cheaply through low-cost telephone connections to an electronic database. Third, technology and development tools were mostly imports from Europe--France in particular. This "culture shock" left a development void in the United States. There were no real universal consensus standards to guide development of systems in the United States. Moreover, developers faced the emormous task of merging smart card technology into the existing magnetic strip technology.
In Europe, virtually all bank cards had converted to smart cards. Digital mobile phone units used smart cards routinely through the Global System of Mobile Communications (GSM). A caller's PIN number was loaded onto the card. The customer need only insert their card into any compatible handset for service. Direct satellite television services opted to install reception equipment which used smart cards to determine the viewer's access rights, as opposed to programming the boxes directly.
The New Frontier: Present - 2000+
In the last forty-eight months smart card presence in the United States has gone from experimental to explosive. Recent events have spurred their growth:
The card's continued success in the United States is predicted to grow in excess of forty percent in each of the next five years. In the years to come we can expect that smart cards will become a daily part of all of our lives. Listed below are a number factors that will ensure the continued growth of card use in this country:
Source: Peyret, Patrice. Director of consumer transactions, Integrity Arts
Source: Allen, Catherine. "Smart Cards - Seizing Strategic Business Opportunities" 1997
Where smart cards will go from here is the topic of much debate.
For certain there is a smart card in your future.
Twenty years from now, we would probably wonder how we did without them.
Page constructed by Rick Chrabaszewski - November 1999