At the beginning of the decade:
Paramount/Famous Players-Lasky (A. Zukor)
1920 – buys Metro P ictures and First National
1924 emerges as MGM (Metro Pictures, Goldwyn Pix and LB Mayer Productions under Loews)
First National Pictures
(becomes part of Loew’s)
Fox Films - lower budget popular fare including Westerns
PDC Producers Distributors Corporation
FBO – Film Booking Office (Joseph Kennedy)
Universal –(Carl Laemmle) Produced low-budget films aimed at smaller theatres. Had strong distribution wing, but few theatres.
Warner Bros. -- Had neither theatres nor distribution wing.
1924 - WB begins major expansion, acquiring assets including theatres, more production space and radio station.
UA – fd. 1919 by Chaplin, Griffith, Pickford and Fairbanks
RKO (created by RCA: included FBO, PDC & Keith-Albee Orpheum chain of Theatres
*All are vertically integrated. Film receipts split 60% producer/distrubutor- 40% exhibitor
These 8 theatres account for 75% of all US feature film production
Produce “B” pictures – cheapie westerns, thrillers, serials
You should know:
MPPDA and the Hays Office
Style and Tech changes
Films for African American Audiences
Mainstream Films Stereotypes
"Tom", or "good Negro" character
"Buck" violent younger man
Mulatto/a - lighter-skinned person often seen in melodramas about "passing"
"Mammy" older, self-sacricing woman, usually servant/nanny to white family
Use of Blackface
Films for Black Audiences
Colored Players Company - owned by white theatre owner Donald Starkman
produced Scar of Shame for African-American audiences
Micheaux Book and Film Company, founded 1918 by Oscar Micheaux
*Produced 30 films on black-related topics
He made his last film in 1948