Hollywood in the 1920s

At the beginning of the decade:

BIG 3: 

Paramount/Famous Players-Lasky (A. Zukor)

Loew’s Inc.

         1920 – buys Metro P ictures and First National

         1924 emerges as MGM (Metro Pictures, Goldwyn Pix and LB  Mayer Productions under Loews)

First National Pictures

         (becomes part of Loew’s)

LITTLE 5

Fox Films - lower budget popular fare including Westerns

PDC Producers Distributors Corporation

FBO – Film Booking Office (Joseph Kennedy)

Universal –(Carl Laemmle) Produced low-budget films aimed at smaller theatres. Had strong distribution wing, but few theatres.

Warner Bros. -- Had neither theatres nor distribution wing.

1924 - WB begins major expansion, acquiring assets including theatres, more production space and radio station.

INDEPENDENT

UA – fd. 1919 by Chaplin, Griffith, Pickford and Fairbanks


Transformed Post-Sound to:

BIG 5

MGM

Paramount

Warner Bros

Fox

RKO (created by RCA: included FBO, PDC & Keith-Albee Orpheum chain of Theatres

*All are vertically integrated. Film receipts split 60% producer/distrubutor- 40% exhibitor

LITTLE 3

UA

Disney

Universal

These 8 theatres account for 75% of all US feature film production

POVERTY ROW

Monogram

Republic

Produce “B” pictures – cheapie westerns, thrillers, serials

 

You should know:

Vertical Integration

Picture Palaces

MPPDA and the Hays Office

Style and Tech changes

 

Films for African American Audiences

Mainstream Films Stereotypes

Buffoon "Coon"

child "pickaninny",

"Tom", or "good Negro" character

"Buck" violent younger man

Mulatto/a - lighter-skinned person often seen in melodramas about "passing"

"Mammy" older, self-sacricing woman, usually servant/nanny to white family

Use of Blackface

 

Films for Black Audiences

 

Colored Players Company - owned by white theatre owner Donald Starkman

produced Scar of Shame for African-American audiences

 

Micheaux Book and Film Company, founded 1918 by Oscar Micheaux

*Produced 30 films on black-related topics

He made his last film in 1948