Dr. Myril Hillman Office hours by appointment Mon.,Wed.,Fri. 9:40-10:40pm Office Telephone # : 312-362-6532 | ||
305 Introduction to Marketing Research Introduction to analysis of marketing research. Emphasis is on interpretation and evaluation of marketing research studies. Some knowledge in elementary statistics is recommended. |
Marketing research encompasses problem formulation, data gathering, data analysis and the implementation of findings. An understanding of statistics, psychology and sociology as related to marketing is desirable. |
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