In the Pages of Ms.: Sex Role Portrayals of Women in Advertising
The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990’s Television Advertising
The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women
The Impact of Television Advertising: Learning Without Involvement
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Consumer Learning: Advertising and the Ambiguity of Product Experience
New
Media Interactive Advertising vs. Traditional Advertising
Advertising: The Magic System - Raymond Williams
Cigarette Advertising and Magazine Coverage of the Hazards of Smoking
Figures of Rhetoric in Advertising Language
Visual Rhetoric in Advertising: Text-Interpretive, Experimental and Reader-Response Analyses
Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
Public Attitudes Towards Advertising: More Favorable Than You Might Think
The Impact of Humor in Advertising: A Review
The Shape of the Advertising Response Function
Food Advertising and Marketing as Directed at Children and Adolescents in the US
Consumer
Attitudes Toward Mobile Advertising: An Empirical Study
Empirically Distinguishing Informative and Prestige Effects of Advertising
Age Differences in Children’s Response to Television Advertising
Evidence of a Possible Link Between Obesogenic Food Advertising and Child Overweight
Viral
Marketing or Electronic Word-of-Mouth Advertising
Is Internet Advertising Ready for Prime Time?
